Cold Calling Data Hygiene Statistics Zoominfo 
Zoominfo
OCTOBER 14, 2018
Yet, cold calling is still a key component of B2B sales. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). The Problem with B2B Cold Calling. 63% of salespeople say cold calling is what they dislike most about their jobs ( source ).
Zoominfo
OCTOBER 14, 2018
With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. cold call attempts to reach a prospect. cold call attempts to reach a prospect.
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Zoominfo
DECEMBER 5, 2017
B2B Sales Follow Up Statistics Sales Follow Up Productivity 1. Email marketing has two times higher returns than cold calling ( source ). Phone Calls 10. 55% of high-growth companies – who experienced a minimum of 40% growth over the previous three years – stated that cold calling is very much alive ( source ).
Zoominfo
MAY 3, 2018
There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. A Guide to B2B Data Sources.
Zoominfo
APRIL 15, 2018
Being data-driven– rather than simply having data– means not just collecting data, but analyzing it and putting your insights into action. Even companies who have access to data struggle to use it effectively. 56% of sales executives express dissatisfaction with their ability to deliver valuable, data-driven insights.
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