Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. I refuse to answer cold calls at work or home.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 1, 2010

We sent email and made cold calls. Not just a little more, we sent tons of email and cold calls and then we added even more. Opt-outs increased and our brand image suffered — all because we were spamming our customers. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Hubspot

MAY 24, 2011

Telemarketing and cold calling follows, reaching a peak in the 1980s or 1990s when Americans can remember getting multiple calls during the dinner hour trying to sell them something. Do Not Call legislation is passed in 2003, and now there are 200 million numbers on the US do not call list.

Telemarketing 28

Telemarketing Cold Calling CAN-SPAM Paid Search Agency 28

Hubspot

FEBRUARY 10, 2012

CAN-SPAM Act. As a marketer, all of your email marketing messages need to comply with the requirements set forth in the CAN-SPAM Act. Make sure you clearly identify who is sending the email, whether it's from a company or an individual. Do-Not-Call Implementation Act. Now that's an expensive phone call.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28