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How to Build a B2B Email List that Converts: Proven Strategies and Future Trends

Only B2B

Offer newsletter subscriptions, webinar registrations, or access to exclusive content as incentives for visitors to subscribe. Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects. Require registration to gather contact details and expand your email list.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Being overly focused on campaign metrics like opens and clicks, and failing to look at performance over time and deeper engagement metrics. Conversions and conversion rate. What about the open rate?

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B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B

Top Rank Marketing

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. We’re getting an 8% in open rate. Visit mpb2b.marketingprof.com to learn more! We’re getting 12%.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Consider these mind-blowing statistics about welcome emails: Welcome emails have an impressive 91.43% open rate. Their average click-through rate is 14.34%. They generate 4x more opens and 5x more clicks than regular email marketing campaigns. Their average unsubscribe rate is 0.7%.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Consider these mind-blowing statistics about welcome emails: Welcome emails have an impressive 91.43% open rate. Their average click-through rate is 14.34%. They generate 4x more opens and 5x more clicks than regular email marketing campaigns. Their average unsubscribe rate is 0.7%.

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Webinars: Your Ultimate Tool for Boosting Lead Generation

Optinmonster

Checking your social media profiles and asking your customer service team to find out if there are questions you keep getting. You’ll have to use a workaround to make your webinar interactive, like collecting participant questions via social media. YouTube is always an option, but many people also use Wistia or Vimeo.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.