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Not Tracking Social Media ROI is Your Fault

Convince & Convert

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. ” white paper. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

White Papers. 32 percent use social media as an outbound marketing channel for demand generation. Multi-Platform. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. Registration-related Products. CMS Insights. Consumer Media. Design & Production. Digital Editions.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. co-registration, email list purchases, etc.) navigation, placement of content, imagery, etc.)

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

White Papers. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Multi-Platform/Focus Company. Registration-related Products. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology.

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5 Guaranteed Ways to Generate Leads with Social Media

BenchmarkONE

In today’s selling market, the best places to find leads are shifting away from traditional channels. To see the information, you need to fill out a multi-part lead form. You can (and should) gate content like white papers, reports, videos, and research. A simple post to the webinar registration page works fine.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms.