Co-Registration Media Trade Show Webcast 
Golden Spiral
JANUARY 7, 2021
The COVID-19 pandemic shut the doors on hundreds of conferences and trade shows in 2020. Organizations hosting virtual events found that 45% of registrants attend live. 10% of registrants who didn’t participate live, attended on demand. Trade show booths are collecting dust in warehouses. The speakers.
Paul Gillin
JUNE 24, 2010
This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. With webcast. With 10% discount.
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