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20 Reasons Why Virtual Events are Better Than Live

Golden Spiral

Organizations hosting virtual events found that 45% of registrants attend live. 10% of registrants who didn’t participate live, attended on demand. Intrado reported a 362% increase in the number of client virtual events and webcasts from 2019 to 2020. Podfest had an upgrade option for their registrants. Greater Exposure.

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How to Calculate Social Marketing ROI

Paul Gillin

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. ROI calculations don’t work well for social media and they don’t work well for marketing in general,” says Benjamin Ellis, a UK-based serial entrepreneur who now specializes in social marketing. With webcast.

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