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The 10 Best Webinar and Webcasting Tools

Webbiquity

Promotion is certainly another vital component. Email will likely be your primary medium for driving registrations. But social media, paid advertising, and influencer marketing can also play important roles. A final, sometimes overlooked element, is your webinar technology platform. Total reviews: 552. Total reviews: 679.

Webcast 363
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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Event Registration, Marketing, and Promotion. To take care of this, consider simple productivity tools like: Evernote – For notes and tasks. For complex requirements involving multiple teams, consider full-scale project management tools such as: Basecamp. Examples of suitable tools include: Planning Pod.

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Balihoo Offers "Local Marketing Automation" for Channel Partners

Customer Experience Matrix

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Marketing automation&# is a misleading term.

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How to Set Up a Zoom Webinar Event Program in Marketo

SmartBug Media

While Marketo integrates with several webinar platforms to allow you to set up, promote, and track your events, Zoom is a certified launchpoint partner application. When connecting Zoom Webinar with Marketo Event Program, you are able to trigger automated emails for registrations, follow ups, and more. Hit “Save.”.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

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How to Measure Your Content Marketing Effectiveness

Content Marketing Institute

If your metrics spreadsheet is something you plan to share with others across your enterprise (which we highly recommend), consider using Google Sheets or another shared platform so everyone can view and make changes when necessary. e-books, our blog, webinars, co-registration opportunities, etc.). Click to enlarge. The result?