What Alibaba’s new strategy means for global ecommerce
SmartBrief - Marketing
SEPTEMBER 28, 2023
This shift involves the “Return to Taobao, the Users and the Internet” guided by the insights of Jack Ma, co-founder of the Alibaba Group. Providing support to SMBs indicates Taobao’s need to improve the content dynamics of the platform and increase the number of products with low prices. What does the new strategy mean?
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