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Upcoming Lead Management Events

LeadSloth

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua).

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Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

Today, ABM is a very real and effective way of driving demand, but even its most fervent disciples would acknowledge that, at most companies, ABM co-exists with other strategies rather than having replaced them altogether. To download the SiriusDecisions report (free download, registration required), click here.

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Lead Management Methods: Point of Interest, Hybrid, and Unique

Capstone Insights

That said, it’s foundational in lead management and everything from data management, measurement, and reporting, to scoring and routing leads is based on this one boring decision that no one talks about. It’s an organization’s lead management method. What is lead management method?

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Learn How Commitbiz Improved their Sales Efficiency with LeadSquared

LeadSquared

In a short span of time, LeadSquared has helped us automate and transform our lead management process. Venkat Teja Project Manager, Commitbiz. Before LeadSquared, the consulting firm used an in-house basic CRM to enter leads and maintain customer data. “ Vikash Sharma new Co-founder, Research and Ranking.

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6 integrations to get more from your social media management platform

Sprout Social

Lead management & CRM. Win new business by generating leads from social and capturing existing contacts’ social interactions. Q: How do you currently manage incoming leads from social media? Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365.

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Challenges in Not Using Leads in Your CRM: Data and Process

Capstone Insights

Data: Leads and contacts Integration: You might be wondering why I reference “leads” here especially as this post is about the challenges of going without leads. Legacy leads mentality: There is also a generational gap in that “old school” sales and marketing executives and operations teams can be resistant to change.

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Lead thresholding: Don’t do it

Capstone Insights

So, any activities the lead performed before being submitted to the CRM (e.g. Campaigns : Campaigns are pushed over from a MAP to CRM in real time and are unable to be done in post-lead push. Only the current value is visible.Still not convinced that lead thresholding and mulch volcanoes aren’t good ideas? – are not depicted.