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Build Your Account-Based Marketing Campaigns with These 12 ABM Plays

Terminus

JULY 18, 2017

Our CMO and Co-Founder Sangram Vajre first wrote about account-based marketing plays in his 2016 book Account-Based Marketing for Dummies. (As ” (Thanks, Wikipedia!). Driving event registration with help from Sales. How can it help B2B companies reach their revenue goals? ABM Campaigns vs. ABM Plays.

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Account Based Marketing ABM Campaigns Planning 20
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How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Not only was the webcast promotion more cost-effective, but it carried a predictable cost of about $1,500 per webcast, compared to the variable cost of the discount.

ROI 50
ROI Paid Content Social Marketing Webcast 50
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