Co-Registration Effectiveness Event Marketing Wikipedia 
Terminus
JULY 18, 2017
What are the components of a good account-based marketing campaign? Our CMO and Co-Founder Sangram Vajre first wrote about account-based marketing plays in his 2016 book Account-Based Marketing for Dummies. (As So, what are we talking about when we say account-based marketing plays ? ABM Campaigns vs. ABM Plays.
Paul Gillin
JUNE 24, 2010
According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Not only was the webcast promotion more cost-effective, but it carried a predictable cost of about $1,500 per webcast, compared to the variable cost of the discount.
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