Build Your Account-Based Marketing Campaigns with These 12 ABM Plays
Terminus
JULY 18, 2017
Up to this point, B2B marketing has been all about leads — generating them, nurturing them, and qualifying them. Now, savvy marketing and sales teams are shifting to account-based marketing (ABM) in order to turn their best-fit accounts into customers. ” (Thanks, Wikipedia!). Lead-to-Account Nurture.
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