Case Studies Co-Registration Effectiveness Wikipedia 
Terminus
JULY 18, 2017
Our CMO and Co-Founder Sangram Vajre first wrote about account-based marketing plays in his 2016 book Account-Based Marketing for Dummies. (As ” (Thanks, Wikipedia!). Driving event registration with help from Sales. How can it help B2B companies reach their revenue goals? ABM Campaigns vs. ABM Plays. Upsell/Cross-Sell.
Paul Gillin
JUNE 24, 2010
They do assume that a company has a rich set of historical data to work with, which is often not the case. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” My biggest concern is that these ideas are overly simplistic.
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