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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

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25 Best B2B Marketing Conferences 2021

Pam Didner

One overarching trend: many didn’t attend online events live – they registered and watched on-demand Netflix style. Registrants found juggling WFM, families and multi-day online events exhausting even though they badly wanted to unite with friends and colleagues from previous years’ events. The Sales 3.0

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

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Webinar Recap: So, I Want to Host a Webinar. Now What?

SnapApp

With each passing year, we’re spending more time trying to break through the noise and build brand awareness, identify the best prospects, and qualify every lead. We all know that demand generation marketing is a crowded space. At SnapApp, we’ve found that a consistent webinar program allows us to do just that. Final Thoughts.

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8 Challenges and 4 Benefits of Having 2+ Marketing Automation Platforms

Capstone Insights

This can often be traced back to a handful of reasons including mergers and acquisitions, division or country level purchases, outsourced demand generation efforts, and/or the need to do transactional combinations alongside lifecycle nurturing. If different vendors are used more than a simple copy and paste is required.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Featured Jobs. Lead Generation. About 43 percent of respondents say that their company has no strategy in place for incorporating social media into demand generation. 32 percent use social media as an outbound marketing channel for demand generation. Add Your Resume. Newest Jobs. Job Seeker Login.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. This year, we saw in-house teams get downsized and agency budgets get reduced.