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Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

Email, as one example, plays a very different (and less dominant) role in the marketing mix than it did only a few years ago, having migrated from acquisition to nurture and customer marketing. To download the SiriusDecisions report (free download, registration required), click here. Email is very much alive.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Affiliates are websites that get paid a commission to send customers to a merchant’s website.

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Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

Top Rank Marketing

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Check out the rates and registration info here. The list goes on.

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Welcome to Viewtopia®: Vidyard Announces Speakers for 2016 Video Marketing Summit

Vidyard

Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard. Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle.

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Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit

Vidyard

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

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Vidyard Extends Leadership in Powering the Video-Enabled Business

Vidyard

Boston University, Box, DTS, Graydon Holding NV, Mimecast, New Scientist, RBI, Silk Road, Software AG, Talentsoft, Tungsten Network, Wandera and others join Vidyard’s growing roster of top global brands embracing video to transform marketing, sales and customer service. Customer Growth and Adoption.

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LeanData Announces 3rd Annual Ops-Stars Conference

LeanData

Ops-Stars , the premier Operations event of the year will bring together hundreds of customers, partners, and thought leaders to explore next-generation strategies to power Revenue Operations. We are thrilled to open registration and to announce our incredible keynotes for Ops-Stars 2018. SUNNYVALE, Calif., Media Contact.