Advertising Benchmark, Co-Registration and Forrester

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Advertising Benchmark

Co-Registration

Forrester

The Complete Guide to Channel Sales

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. One way around this is to use product registration.

Enterprise Management

Enterprise Management Work Management Advertising Channels Marketing Management

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Promoting your webinars or virtual events is also crucial to increase registrations and attendees.

Lead Generation

Lead Generation Lead Ranking Sales Management Lead Scoring

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

B2B Marketing Zone

The Complete Guide to Channel Sales

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

Webinars

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