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Balihoo Offers "Local Marketing Automation" for Channel Partners

Customer Experience Matrix

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management.

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Marketing Automation Interview Questions (Use-case based)

Capstone Insights

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for. Exclude those emails that are expected.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Marketing automation&# is a misleading term.

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Upcoming Lead Management Events

LeadSloth

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. They are taking some steps towards lead management, and will be showing their email marketing and lead nurturing capabilities in this webinar.

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Webinar Recap: So, I Want to Host a Webinar. Now What?

SnapApp

This strategy might not yield massive registration numbers, but it means that the people who do register for your webinar will be higher quality leads. In fact, research shows that the majority of webinar registrants sign up a week before the event, and many wait until the day of. What are the biggest mistakes I should watch out for?

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

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If it isn't in the CRM, it didn't happen

GreenRope

If you think "we'll just get a CRM and it'll fix everything", you're going to cause a revolt, waste a lot of money, or worse, lose productivity on an epic scale. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Complete CRM changes that.

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