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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.

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eCommerce Store Migration To Shopify: A Step By Step Guide

Huptech Web

As the market evolves and new technologies are introduced, businesses constantly look for ways to improve their online presence and reach new customers. The platform migration process can involve moving the entire store, including products, customer data, and order history, or it can be a partial migration of specific components.

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Components of a SaaS Marketing Strategy with a Freemium Model

SmartBug Media

I love free samples at Costco, free Wi-Fi at coffee shops, free cookies at the car dealership, free parking, free customer support, and free upgrades. If you aren’t a tech brand with as much clout or as expansive an audience as Google or Instagram, how can you create a successful marketing strategy for a freemium model?

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

A/B testing companies are now taking extra measures to comply with these new rules. How Did the A/B Testing Company Prepare for Data Compliance? Were all essential company departments involved that work with personal data (e.g. human resources, IT, sales/customer support, marketing)?

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10 Best WordPress Email Plugins You Must Try

Optinmonster

Efficient email plugins can help you improve email deliverability, grow your email list , and do a lot more. However, finding the right tools to streamline your email marketing efforts can be a challenging task. OptinMonster OptinMonster is hands down the #1 email marketing plugin for WordPress. And the best part?

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Marketer of The Month Podcast- EPISODE 171: From Marketing to Mastery: Connor Jeffers ChatSpot in the CRM Ecosystem

Outgrow

Welcome to the Marketer Of The Month blog! We recently interviewed Connor Jeffers for our monthly podcast – ‘ Marketer of the Month ’! Aptitude 8’s role in building custom applications on HubSpot. HubSpot’s transition from a marketing-centric to a comprehensive CRM platform. Saksham Sharda: Hi, everyone.

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Dev can help: One great example of why Martech is all about integrations

Velocity Partners

Scott’s been closely documenting the Martech space for over 7 years, and he’s got some super interesting ideas about how marketing stacks are evolving. And to my ears, that sounds like marketers and developers need to start working more closely together. It’s like I said to Andrew in his blog post a few weeks ago: Dev can help.