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2023 Predictions: Experience, Ecommerce and Transformation

Martech

There has to be a clearly defined use case, and that involves customers. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. How will bots help marketers in the year to come?

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Going International? Tips for Global Ecommerce Expansion

Salesforce Marketing Cloud

The benefits of global ecommerce expansion are obvious: tap into new markets and revenue streams, grow brand awareness, and boost your bottom line. Before joining Salesforce as a success architect senior director, I managed the direct-to-consumer channels for two fast-growing U.S. based companies. to keep in mind.

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Top 5 Ecommerce Platforms for Small Businesses

TrustRadius Marketing

This post walks through the 5 top ecommerce solutions for small businesses, based on third-party reviews collected on TrustRadius. Figuring out what type of ecommerce software will fit your business best can feel like an uphill battle, given how many options are available. WooCommerce). . Inclusion criteria.

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10 Best Content Management Systems (CMS) Software in 2020

Martech Advisor

A content management system (CMS) is a software platform that enables users to add, publish, modify, and manage website content without requiring users to have specialized programming knowledge. A CMS provides an intuitive and user-friendly way to manage websites without any hassles by a user. How to Pick the Right CMS?

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An introduction to ecommerce APIs for non-developers

chiefmartech

The predictions of turning every business into a connected system of digital services became real. The data-first approach and microservices are becoming a standard in the marketing and sales departments of forward-thinking companies. APIs are the fuel of the digital economy and are now set to burst onto the ecommerce landscape.

API 40
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Episerver Acquires Insite Software

Valasys

The teaming up of B2B ecommerce functionality with a “digital experience” platform will help both the companies sharpen their focus to serve a growing market for B2B ecommerce technology. For Insite, the acquisition opens doors to Episerver’s global customer base.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. LeadsRx offers several different attribution models and allows you to change them at any time to see what works best for your company. Linear Multi-Touch Attribution. Last-Touch Attribution.