B2B Marketing Traction

APRIL 13, 2010

Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs.

Trade Show 100

Trade Show B2B Marketing ROI Advertising Agencies 100

B2B Marketing Traction

APRIL 14, 2011

I’m the Chief Marketing Officer (CMO) for Hire for Geeks, Scientists and Engineers. I got phone calls from two recruiters, one looking for an Interim CMO for a B2B company and another looking to hire a full-time CMO. They were going to exhibit their software product at a trade show in three weeks. Three weeks?

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

APRIL 28, 2014

There are almost 700 million Twitter users sending 58 million messages a day, so use hashtags (some examples are #marketing #CMO #socialmedia) so that you get found. Post updates on new hires, awards, photos from trade shows, speeches, company events, sports teams, community and charity activity on Facebook.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JUNE 19, 2012

I am the CMO for Hire that gets the call from the tech entrepreneur, “I have three weeks before I launch at the such-and-such trade show. Well before it’s time to launch your product, get the right people on your team to validate your technology and your concept. Can you help me?”

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

MAY 20, 2010

I look at cost per lead for one marketing activity, such as a trade show, along with marketing conversion (how many sales does a marketing activity produce?). Easy to calculate (total cost of marketing activity divided by the number of leads generated). But it’s not enough on its own.

ROI 100

ROI Cost per Lead Trade Show Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 1, 2011

We did direct mail, trade shows, spent a lot on advertising. Traditional marketing had the seller in charge. We crafted the messages, pushed them out to our buyers (if we were smart we did so in a targeted way), and hoped for results. What did you say? We the sellers are no longer in charge?

Television marketing 100

Television marketing Trade Show Buying Cycle Sales Cycle 100

B2B Marketing Traction

JUNE 13, 2011

I ran some of my website pages through the program and found that two consultants had copied two of my most popular articles – The Truth About Trade Shows and Why Can’t Sales and Marketing Just Get Along?

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100