ANNUITAS
DECEMBER 11, 2023
. #2 – AI-enabled Go-to-market Tactics Will Fail to Drive Lift; a Perpetual Growth Engine Framework Wil Be Necessary for AI to Thrive Many B2B organizations are increasingly turning to AI to solve the ‘ills’ of diminishing returns in their go-to-market. Marketing automation and AI collide This is inevitable.
Martech
FEBRUARY 2, 2024
Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?” ” “How can I integrate digital advertising into my existing marketing mix?” ” Theme No. ” Theme No.
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KoMarketing Associates
SEPTEMBER 22, 2021
With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies. This could result in more budget being allocated to content marketing in the future. 2021 B2B Marketing Mix Report. Optimizing Marketing Automation.
Litmus
JUNE 1, 2021
In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging, and collateral. Marketing automation technologies make it easy to iterate as you go. Companies who starve their marketing efforts are setting themselves up to fail.
Porch Group Media
JANUARY 26, 2021
CMOs were least confident in their performance in measuring customer perceptions, emotions and behaviors throughout the customer journey (-0.22). In addition to customer experience, the CMO Survey study also examined other areas such as social media. Teens use these frequently, with 70% using these channels more than once a day.
B2B Marketing Analytics
AUGUST 24, 2019
Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. But there is 1 additional tactic in the marketing mix where the engagement times of customers span not just for a few seconds but over a couple of days. All good stuff!
DemandBase
SEPTEMBER 17, 2018
ABM, marketing automation and CRM are the core pillars of an effective B2B marketing plan. This session will give practical advice on how to align your organization around ABM, from metrics to your target account list to your marketing mix and more, so you too can realize the efficiency and revenue promises of an ABM strategy!
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