Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. Have you successfully measured the return of marketing investment (ROMI) of your ABM programs?

Account Based Marketing 329

Account Based Marketing ABM Work Management Marketing Management 329

Marketing Insider Group

NOVEMBER 10, 2020

Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success. Connect with her on LinkedIn and follow her on Twitter. Join him online: Twitter and LinkedIn.

Planning 323

Planning Analytics Enterprise Management Work Management 323

Marketing Insider Group

JANUARY 29, 2013

If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). But ROMI does not show something that may be even more important: is your marketing better than your competition? And follow the conversation on Twitter , LinkedIn , Facebook or Google+.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Televerde

NOVEMBER 3, 2020

Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success. Connect with her on LinkedIn and follow her on Twitter. Join him online: Twitter and LinkedIn.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

SEPTEMBER 6, 2019

Let’s now delve deeper into the quantification of social advertising strategies for the microblogging social network – Twitter. According to Hootsuite, 75% of the B2B businesses market on Twitter. Twitter is one of the most vibrant channels for marketers to run their ad campaigns & for promoting their brands.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 4, 2019

According to a report by Pew Research Centre, 67% of Americans report that they get at least some of their news on social media, primarily on Facebook & Twitter. also may help in measuring Twitter ROI by tracking the success of links placed on Twitter. Besides serving as a tool for link shortening, Bit.ly

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40