Martech

JANUARY 4, 2023

Before that he was CMO of Privy — “#1 reviewed app for sales in the Shopify App Store,” and before that chief brand officer at Drift. Twitter: @davegerhardt (37.7K LinkedIn: DaveGerhardt (150K followers). Twitter: @HeinzMarketing (113K followers). LinkedIn: MattHeinz (51K followers). Twitter: @Shama (44.6K

Marketing Analytics Tools 122

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 122

The Marketing Blender

APRIL 5, 2022

This is especially important for backlinks, email marketing, and B2B heavy platforms (like LinkedIn ). You might be surprised how many connections and leads you can gather with a weekly LinkedIn video or resharing your thought leadership in relevant Facebook groups. How to find a fractional CMO for your business. Recent Posts.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Martech Advisor

FEBRUARY 18, 2020

72% of Chief Marketing Officers (CMOs) see greater collaboration in organizations to reach company-wide growth goals. Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Pete Hayes, CMO and principal of Chief Outsiders.

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

KoMarketing Associates

JUNE 14, 2017

However, “For the first time in the history of our study, Facebook has passed LinkedIn as the most important platform for B2B marketers,” noted the authors of the report. Just 37 percent of respondents said the same about LinkedIn. B2B-focused marketers also appear to find value in Twitter (75 percent) and YouTube (45 percent).

Social Media 127

Social Media Linkedin Allocation Studies 127

Martech

AUGUST 9, 2023

She has also been named a LinkedIn Top Voice. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase.

Account Based Marketing 79

Account Based Marketing ABM DemandBase Marketing Analytics Tools 79

KoMarketing Associates

MARCH 14, 2017

For social media performance, the report findings showed B2B industries build audiences on LinkedIn. The construction products industry (51,235 followers), business services industry (30,744 followers), and finance and insurance industry (11,982 followers) have the largest social media audiences on LinkedIn.

Linkedin 121

Linkedin Ad Building B2B Marketing Budget Creation 121

Martech

APRIL 3, 2023

That’s also the name of his LinkedIn networking group for content professionals, which has more than 15,000 members. Website: T he Content Wrangler LinkedIn: ScottAbel (19K followers) Twitter: @scottabel (19K followers) Michael Brenner Michael is CEO and founder of Marketing Insider Group. followers) A.

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Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 109

Martech

DECEMBER 5, 2022

Twitter : @JenCapstraw (3.9K followers) LinkedIn : JenCapstraw (4.3K From there she went on to be CMO at Help Scout, the Email Experience Council’s 2015 Email Marketer Thought Leader of the Year, VP of Marketing at Litmus and now head of marketing at Wildbit. Company: Postmark Website: JustineJ Twitter: @meladorri (10.6K

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Martech Advisor

NOVEMBER 29, 2019

There has been a shift in the CMO’s role – from being focused on external communications and new customer acquisitions traditionally, to owning the customer experience across all touchpoints today. This gives rise to a unique set of challenges for CMOs. What’s the CMO Role in 2020? How can this be achieved?

CMO 66

CMO Full Circle Insights Marketing Budget Creation Digital Marketing Funnels 66

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Marketing Insider Group

JUNE 8, 2020

For the past five years he has been the CEO, CMO and Content Marketing Leader for the Marketing Insider Group , and his team focuses upon building great content to facilitate outcomes-based conversations and more. A: Yes I posted recently on LinkedIn that everything that is happening now was happening before the pandemic.

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Thought Leadership Content Marketing Work Management Marketing Management 246

Martech Advisor

JANUARY 21, 2020

However, this leader may no longer be called a CMO, and new titles are being crafted to better express the strategic direction and execution responsibilities involved. Marketers have been somewhat jolted by the string of announcements about companies eliminating the role of the Chief Marketing Officer (CMO).

CMO 54

CMO Planning Work Management Paid Search Agency 54

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. Follow him on Twitter @myfavemartin. Join him online: Twitter , Facebook , LinkedIn.

Account Based Marketing 331

Account Based Marketing ABM Work Management Marketing Management 331

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Has there ever been a better time to be CMO? The post Is It A Good Time To Be CMO? Photo Source. Strategy'

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

Marketing Insider Group

MARCH 9, 2015

I recently did this Google Hangout with Jon Reed on CMO Disruption. Whether it’s a dilemma or really disruption for the CMO, across the industry, I think we can all agree that marketing is changing. CMOs are struggling with how to deal with the massive changes happening in the media landscape. Content Marketing'

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CMO Promotion Paid Search Agency Opt-out 100

illumin

NOVEMBER 1, 2023

It was also great to share ideas at our session with Erin Newkirk, CMO of Caribou Coffee and David Edelman, former CMO of Aetna/CVS (a current Professor at Harvard Business School), getting an inside perspective on the future of programmatic.

Advertisements 52

Advertisements Advertising Peer-to-peer Ad Exchange 52

Onalytica B2B

JULY 15, 2015

We match the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers. Top 100 B2B Marketing Twitter Influencers. B2BMarketing: Top 100 Twitter Accounts To Follow Click To Tweet. Twitter Handle. Ann Handley.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Marketing Insider Group

APRIL 25, 2013

Those are the words SAP Chief Marketing Officer Jonathan Becher (@ jbecher ) used to open his keynote presentation to the CMO Club during their recent summit meeting in New York City on April 11-12. And follow Jonathan on Twitter @ jbecher. “Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”.

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CMO Marketing Management Marketing & Strategy Class 100

Marketing Insider Group

JUNE 29, 2020

At the recent CMO Brand Digital Summit, GDS Group welcomed Michael Brenner , the best-selling author and CEO of Marketing Insider Group who delivered the fantastic keynote: ‘ Weathering the storm: Marketing in the midst of disruption’. Social Links: Facebook | Twitter | LinkedIn. Email: Georgie.Beer@gdsgroup.com.

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Paid Search Agency Companies B2B Thought Leadership Thought Leadership 269

ClickZ

JUNE 14, 2021

“I saw you posted on LinkedIn yesterday about X and would love to have you talk to one of our prospects about the topic.” It’s terrific when I get asked to talk to customers about something I posted on LinkedIn or Twitter, or in any public forum. That is one of the favorite parts of my job as CMO !

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Paid Search Agency Rules Webinar Metrics CMO 137

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

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Paid Search Agency Twitter Trade Show Social Networks 213

Smashmouth Marketing

MAY 19, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. More done with same $. Trigger events.

CMO 100

CMO SMS Trigger Marketing Demand 100

Smashmouth Marketing

MAY 6, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. tibco : Ram Menon, CMO of TIBCO "always hire people smarter than you" #cmoclub. More done with same $. Trigger events. They feel too much entitlement."

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CMO SMS Trigger Marketing Twitter 100

Zoominfo

MAY 21, 2020

You want to call a prospect whom you know is a great fit, but you just can’t get them on the phone (ahem * the CMO * ahem). If you don’t see anything jump out on their LinkedIn within 20 – 30 seconds, or after a quick Google search, move on. When you can’t get your target on the phone. What if your prospect doesn’t answer the phone?

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Mark Schaefer (@markwschaefer). Social Media Bouncer.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Martech Advisor

AUGUST 20, 2019

Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. While some brands are doing away with the CMO position altogether, others are making strategic changes to their organization structures. have recently done away with the CMO position, reports AdAge.

CMO 46

CMO Positioning SWOT Work Management 46

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Brandpoint

JANUARY 23, 2020

LarryKim | LinkedIn. bgtheory | LinkedIn. Follow him on Twitter to see updates on his blog , presentations and notifications on live speaking events. Follow him on Twitter to see updates on his blog , presentations and notifications on live speaking events. lisarocksSEM | LinkedIn. siliconvallaeys | LinkedIn.

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Paid Search Agency Google Ads Advertising Agencies 115

Heinz Marketing

SEPTEMBER 26, 2019

This week I’m excited to feature Jeff Perkins , CMO at ParkMobile. Then I move on to social media sites – LinkedIn, Twitter, Facebook, Instagram. LinkedIn has really become the place for me to connect with peers, grow my network, recruit top talent and learn about the latest marketing trends. Location Atlanta, GA.

CMO 58

CMO Work Management Allocation Peer-to-peer 58

Oktopost

OCTOBER 29, 2020

Born a consummate storyteller, Sivan has spent her career working in the video industry, and now serves as the co-founder and CMO of TwoHeads , a video marketing firm. Follow Oktopost on LinkedIn , Twitter and Facebook for meaningful conversation on incorporating videos into your social media strategy.

Social Media 106

Social Media Video Marketing B2B Thought Leadership Media 106

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. At the summit, he talks about the role of the CMO and senior marketers considering market behavior and consumer habits. Found these views interesting?

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

Oktopost

AUGUST 27, 2020

Her Twitter feed is also a great place to glean her favorite insights and tips from the MarketingProfs blog , with her own online events and musings mixed in as well. . You can follow Ann on Twitter | Instagram | LinkedIn | Blog . You can follow Jay on Twitter | Facebook | Instagram | Youtube | LinkedIn | Blog | .

B2B 127

B2B Guerilla Marketing Social Media Linkedin 127

Marketing Insider Group

NOVEMBER 10, 2020

Marketers must support this by addressing skills gaps (their own and their team’s) be a champion within their organizations and encourage the CMO and the C-Level team to hire a Chief Data Officer (CDO) or a Chief Analytics Officer (CAO) – or both! Connect with her on LinkedIn and follow her on Twitter.

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Planning Analytics Enterprise Management Work Management 328

SalesGrape

SEPTEMBER 17, 2023

You can leverage various sources such as social media platforms like LinkedIn or Twitter; industry reports; press releases; financial statements; interviews with key stakeholders at the account; or even direct conversations with existing customers who belong to similar industries.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Drew Neisser

DECEMBER 24, 2021

From the rocket growth of CMO Huddles (a community for B2B CMOs that share, care, and dare each other to greatness, if you didn’t know) to the release of Renegade Marketing , this year has been one for the books—filled with ups and downs and a whole lotta B2B marketing lessons. Why CMO Huddles rocks.

CMO 52

CMO Communities B2B Marketing Linkedin 52

Top Rank Marketing

JULY 21, 2023

MarketingProfs How is the Role of the B2B CMO Changing? Ellis — This Week in Marketing: The Capabilities (and Limits) of AI — LinkedIn (client) Lee Odden — Is prompt engineering really worth $335,000? In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

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Marketing AI B2B Marketing B2B Thought Leadership B2B 67