Crimson Marketing
JULY 9, 2014
Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Why Sephora’s hosting of a ‘beauty Wikipedia’ creates a sense of customer trust and connection with its brand. Circle of Trust: A brand is no longer defined solely by its CMO.
Martech Advisor
JANUARY 10, 2020
Did you know that 48% of CMOs hired in the first half of 2019 comprised of women? Exclusive insights from seven leading women in martech. We asked seven female martech professionals from leading companies such as Merkle, Madison Logic, the Good Way Group, WeTransfer, Showpad, SurveyMonkey, and TechStyle. According to the U.S.
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LEADership
MAY 5, 2014
Executives who have all along felt confident in their creative abilities and strategy skills are now astounded as to why a particular CMO wants everyone to go back to the drawing board and focus on the product. Going beyond the Wikipedia definition, Ott says growth hacking actually applies to companies of all ages and sizes.
The Marketing Blender
MAY 4, 2021
What, exactly, does a fractional CMO do? An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. This is where a fractional CMO steps in, figuratively and often literally, into their business. Who We Are.
Smashmouth Marketing
MAY 1, 2009
Many CEO's don't have the guts to challenge themselves or their organizations to go on the offensive, to grab market share and lead their companies out of the recession. I push the topic with every marketing colleague I know, what would you say to a CMO who asked you why he should be at the Sales 2.0 conference? Gerhard : Sales 2.0
Smashmouth Marketing
MAY 3, 2009
Many CEO's don't have the guts to challenge themselves or their organizations to go on the offensive, to grab market share and lead their companies out of the recession. I push the topic with every marketing colleague I know, what would you say to a CMO who asked you why he should be at the Sales 2.0 conference? Gerhard : Sales 2.0
Ambal's Amusings
MARCH 18, 2010
50 newsletter signups (potential leads). They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. 3 consulting inquiries.
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