Marketing Insider Group

JULY 14, 2020

It’s easy to find information, and we expect this information to be accessible and meaningful. They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. The CEO and CMO were on board with content marketing. And, CEOs are unhappy.

Paid Content 277

Paid Content Ad Frequency Paid Search Agency Marketing Budget 277

Tony Zambito

MARCH 18, 2012

As one Senior VP of Sales and Markerting in IT pointed out to me recently: “I am almost afraid to admit that we may have taken the SME (my notation: some executives refer to SMB as SME – small and mid-size enterprises) businesses for granted all these years.

SMB 100

SMB Enterprise Management SME Work Management 100

Bluetext

MAY 8, 2023

SME (Small and Medium-Sized Enterprises) A term used in Europe and some other regions to describe businesses with fewer than 250 employees. TK (To Come) A placeholder used in text when a piece of information is not yet available. CMO (Chief Marketing Officer) The person in charge of a company’s marketing strategy.

Top of Funnel 26

Top of Funnel Enterprise Management Work Management WOM 26

DiscoverOrg

DECEMBER 26, 2018

This popular blog was written by our SVP of Data & Research and SME Derek Smith. How to Sell to the CMO. This popular blog explores the real pain points of the CMO and the marketing department, where they research products, and how they actually want to be sold to. They delete your emails. They decline your invitations.

Intent Data 120

Intent Data CAN-SPAM CMO SME 120

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. And whereas Facebook is the site du jour for posting personal pics and other gobbledy-gook, Twitter is, in my opinion, a better mobile tool for getting/giving information.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125