Envy
APRIL 5, 2022
For B2B marketers, shifting the focus from third-party cookies to first-party data also means looking beyond traditional conversion metrics, observing the customer journey and behavior across different touchpoints, and approaching data more holistically. What else should you know about boosting ROAS? Image via Google.
Metadata
APRIL 4, 2023
Say you’re expanding into a new market and have a campaign that’s driving a 3:1 return on ad spend (ROAS). But let’s say you also have a campaign targeting your core market, and those ads are driving a 10:1 return. Ask yourself: Does everyone in my audience align with my ideal customer profile (ICP)? The campaign would stay on.
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SnapApp
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .
Convert
MARCH 2, 2022
You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth.
Convert
MARCH 2, 2022
You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth.
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