Martech

OCTOBER 13, 2023

Performance really matters for advertisers, so any time there are silos between media planning, media buying and measurement, we believe this undermines value creation for all parties involved,” said Jason Kunkel-de Cesero, AdQuick’s vice president, demand and analytics. Pepsi CMO Todd Kaplan at DPAA Summit.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 120

Envy

JULY 31, 2017

Establishing a social presence by: Continuous analysis of ecosystem content and social media activities. Creating a killer 3 month content & social media plan and executing to perfection. We also used Google and Facebook remarketing to advance leads down the funnel. Reviewing results, optimizin g, doing it all again!

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Hubspot

APRIL 13, 2021

This could be social channels, such as YouTube or Instagram, or search engines like Google. If you're running a paid advertising campaign, for instance, you'll want to determine if your audience spends most time on Facebook, Google, or somewhere else. Collect psychographic data using Google Trends or influencers in the industry.

Paid Content 91

Paid Content Ideal Customer Profiles Profiling Examples 91

Martech

APRIL 27, 2022

Media planning. Marketing analytics provides historical data which can be used to make better media planning decisions. You can use results from past campaigns to inform ad creative, media mix, and test new channels. They include: Website analytics tools like Google Analytics, Adobe Analytics, and MixPanel.

Marketing Attribution 128

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 128

Convince & Convert

JUNE 15, 2010

4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. 4 Detective Tricks to Find Your Customers in Social Media [link] (RT @TheAgencyUK) [link] Anne-Sophie Robert Quite useful, perhaps obvious.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Buffer

MARCH 13, 2018

During the writing of this article, Asana CMO Dave King told me: “The best marketers are problem solvers and storytellers. There are some incredible data analysis tools out there from companies like Google, IBM, Facebook, Amazon, and Microsoft that can help you do just that! As marketers, there are endless ways to tell a story.

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Because content is the most efficient form of marketing available. Smart, optimized content.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125