Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

JUNE 15, 2010

4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. 4 Detective Tricks to Find Your Customers in Social Media [link] (RT @TheAgencyUK) [link] Anne-Sophie Robert Quite useful, perhaps obvious.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Because content is the most efficient form of marketing available. Smart, optimized content.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); Schoenfeld says that the original RowFeeder project was intended to integrate into Google Spreadsheets (and it still does), but the recent addition of Excel tie-ins open up the user base substantially.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. I wish I could say the same for Google). A new Pew Research study shows only 8% of U.S. teens using Twitter, compared to 66% engaged in texting.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

AUGUST 25, 2010

Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads. It’s capitalism and marketing at its most brilliant. link] > Very interesting.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145