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4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. 4 Detective Tricks to Find Your Customers in Social Media [link] (RT @TheAgencyUK) [link] Anne-Sophie Robert Quite useful, perhaps obvious.

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7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Buffer

During the writing of this article, Asana CMO Dave King told me: “The best marketers are problem solvers and storytellers. As marketers, there are endless ways to tell a story. There are some incredible data analysis tools out there from companies like Google, IBM, Facebook, Amazon, and Microsoft that can help you do just that!

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Why Content Marketing Matters To Me And Should To You

Convince & Convert

Because content is the most efficient form of marketing available. Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Smart, optimized content.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); Schoenfeld says that the original RowFeeder project was intended to integrate into Google Spreadsheets (and it still does), but the recent addition of Excel tie-ins open up the user base substantially.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

The 8 wrong questions #PR firms are asking about #Social_media via @JayBaer [link] #brand #cmo [link] Leslie A. There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. So, it's not that PR professionals don't think these questions are important.

PR 161
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. I wish I could say the same for Google). A new Pew Research study shows only 8% of U.S. teens using Twitter, compared to 66% engaged in texting.

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33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Scott Frangos believes that content is no longer the “king&# in online marketing strategy, but rather is now more like the “queen&# with social media connection—your ability to share content and interact with readers—now playing the role of king. Crucial Components for B2B Social Media Success by acSellerant.