Biznology

JANUARY 14, 2013

Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 Perhaps, companies are finally appreciating the business impact a CMO has. source: Forrester ). source: Forrester). 70%+ of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions.

Stats 80

Stats ROI CMO Forrester 80

Smashmouth Marketing

MAY 1, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. At the last conference social media dominated one of the discussion panels. conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. At the last conference social media dominated one of the discussion panels. conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Ambal's Amusings

MARCH 18, 2010

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). ClickInsights: Tips on how B2B marketers should leverage social media. Craig Rosenberg's Tip.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100