Velocity Partners

APRIL 9, 2024

You can see the results of this in the growing lack of trust between sales and marketing teams. And you can see it when most marketing teams fail to deliver revenue anywhere near what they should be contributing (and getting credit for). You can see it in falling CMO tenure. It’s a profit windfall. We have thoughts.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. This required a complete shift in culture, moving away from marketing metrics that focused on leads to metrics that focused on improving reach and engagement with in-market accounts. A marketing-driven pipeline that works.

Buying Cycle 86

Buying Cycle Intent Ideal Customer Profiles Planning 86

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. How does ABM work?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Ambal's Amusings

NOVEMBER 12, 2010

Statements like this show how measuring the impact of marketing on business metrics is vital to justify and earn marketing additional funding and resources for marketing campaigns. Laura Patterson's book Marketing Metrics in Action. Recommended Resources from B2B Marketing Experts. MarketingSherpa.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

AUGUST 27, 2010

Particularly in this economic environment, most departments are already running very lean; executives and managers are skeptical of how much more efficiency can be wrung out of their downsized, over-stretched staff at this point. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

The better you are at defining which information serves to build pipeline momentum by making your company a trusted resource for relevant information, the more efficient your content development efforts can become. Laura Patterson's book Marketing Metrics in Action. Recommended Resources from B2B Marketing Experts.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. The Technology CMO.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28