Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. How does ABM work?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Marketing Insider Group

JANUARY 24, 2013

These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

FEBRUARY 18, 2010

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

JULY 22, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Maria has a Marketing Degree and MBA from the School of Business at Rutgers University , is a Salesforce Certified Administrator, and a speaker at numerous marketing events.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

JANUARY 21, 2010

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketing Edge podcast.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

MAY 27, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Maria has a Marketing Degree and MBA from the School of Business at Rutgers University , is a Salesforce Certified Administrator, and a speaker at numerous marketing events.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100