CMO Differentiation Pricing Purchase Purchase Intent 
ClickZ
FEBRUARY 2, 2021
It can be used to uncover a customer’s purchase patterns, budget and growth projections, and even sentiment signals towards a company and its competitors. Data can be used by organizations to create intelligent pricing programs, which react to market activity. Intelligent pricing. Iris Meijer is the CMO of Vodafone Business.
WebMarketCentral
JANUARY 2, 2008
The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. Quick personal story: a few years ago, frustrated with Comcast as my communications provider, I called Qwest to get a price quote.
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