Tony Zambito

JUNE 5, 2016

Whereas in an age of hard to come by differentiation the actual product or service offering plus price combination accounts for only 20% of buying decisions. However, what should be noted by B2B CMO’s and leaders today is this interesting notion: much of today’s planning, strategizing, activity, and etc.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Ambal's Amusings

AUGUST 27, 2010

Those that manage innovation most effectively not only grow faster than their peers but are also more profitable and have stronger competitive differentiation. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions.

Work Management 100

Work Management Marketing Management B2B Business 100

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown. "Twitter!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The ROI Guy

MAY 4, 2006

Do the latest increases in IT spending mean good things for IT Sales and Marketing executives? Our partner IDC's CMO Advisory Practice projects that the global marketing budgets of IT vendors will increase by 7% on average in 2006. [1] for 2005 – this according to Forrester latest research.

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Ambal's Amusings

NOVEMBER 19, 2009

Optionally, also give an example of a great B2B marketing message (slogan, picture, video etc) which has captivated you?" Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. " Read on to get their insights.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Convince & Convert

FEBRUARY 23, 2012

We have Bubba Gump Shrimp Company, which means I get to quote Forrest Gump all the time. How does that differentiation in brand manifest in social media? Eric : I’m on the Bubba Gump Facebook page now, and the picture with Forrest and Lieutenant Dan that says, “Shrimping ain’t easy,” made me giggle.

Social Media 119

Social Media Paid Content Media Paid Search Agency 119