Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. So, what I wanted to start on today with you, really was, where do we re-begin as an Account-based marketing programme?

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Profiling 118

Engagio

DECEMBER 28, 2020

CMO at Uberflip | LinkedIn. We’ve all heard the analogy that in Account-Based Marketing we are fishing with a spear rather than a net. Our goal is to target the right buyers rather than scooping up distractions and expenses along the way. This means strategic alignment around objectives, target account criteria, etc.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Albacross

NOVEMBER 10, 2020

Once your teams are aboard the revenue train, you need to start finding ways to optimize the ways you’re capturing existing demand. Because there’s only so much demand you can drive with the budget you have, right? That starts with capturing unidentified demand. Side note: How we identify buying intent at Albacross.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Sales Qualified Leads Digital Marketing Funnels 52

SalesIntel

JUNE 23, 2023

As a CMO, I’ve seen the impact of quality data on a business’s growth and trajectory. A few months later, it merged the two existing brands to create one platform: ZoomInfo Powered by DiscoverOrg, following the “per credit” pricing model. This data behemoth led to several problems, especially predatory pricing.

CMO 94

CMO Jigsaw Ideal Customer Profiles Zoominfo 94

Aberdeen

JANUARY 16, 2019

Per visitor, Cabane personalizes: Relevant and supported technologies, company logos, hero messages , sign-up Calls-to-Action, pricing schema, and industry-based success stories. Aberdeen’s buyer intent data has been proven up to 91% accurate in blind tests by clients, and it is highly targeted. billion possible variations.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

Per visitor, Cabane personalizes: Relevant and supported technologies, company logos, hero messages , sign-up Calls-to-Action, pricing schema, and industry-based success stories. Buyer intent data captures the online research behavior of actual buyers on actual purchasing journeys. billion possible variations. And the best part?

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Valasys

SEPTEMBER 25, 2019

According to Mark Nardone, Executive VP for PAN Communications, content syndication should help the brands reach their target audiences & he quotes the obligations for the same as follows: “If you’re spending time and resources to create content on your owned channels, why not syndicate it elsewhere to expand your reach?

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55