Engagio

MAY 14, 2019

He goes on to explain that account-based readiness depends on four things: Defining your ICP and target account list. Beyond buzzwords: omni-channel, ABM, buyer’s journey, intent signals, storytelling. They talk about how many accounts they’ve closed. Generate results. Customer journey.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

Terminus

JANUARY 24, 2020

As a SaaS company that markets to other SaaS companies, our marketing team is in a unique position: we’re a part of our own target market, which makes us the perfect guinea pig. And, as a company that offers a full-funnel ABM solution, it only makes sense that we’re using an account-based approach to market to our ideal customers.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

Engagio

APRIL 11, 2018

For years, targeting key accounts has been a cornerstone of effective B2B growth. Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according to SiriusDecisions. One reason is the immense amount of data that is now available to us to make account-based strategies more efficient.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

Aberdeen

JANUARY 24, 2019

The smartest human minds cannot compute the massive volumes of buyer intent signals that are captured by algorithms today, and for that reason, my response to Kucera’s earnest questions is: Analytics, and predictive analytics, too. Target messages at targeted buyer intent signalers. I will not dispute that.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Engagio

DECEMBER 28, 2020

CMO at Uberflip | LinkedIn. We’ve all heard the analogy that in Account-Based Marketing we are fishing with a spear rather than a net. Our goal is to target the right buyers rather than scooping up distractions and expenses along the way. This means strategic alignment around objectives, target account criteria, etc.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Engagio

JANUARY 7, 2019

The more B2B marketing organizations narrow their focus on the right customers, work closely with sales at every stage of the buying journey, and help to build consensus amongst the internal buying committee at those target accounts, they’ll improve their impact and results. Peter Isaacson , CMO, Demandbase.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. So, what I wanted to start on today with you, really was, where do we re-begin as an Account-based marketing programme?

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Profiling 118

DemandBase

SEPTEMBER 17, 2018

This session will give practical advice on how to align your organization around ABM, from metrics to your target account list to your marketing mix and more, so you too can realize the efficiency and revenue promises of an ABM strategy! Speaker: Kristin Farwell Research Director, Demand Creation Strategies, SiriusDecisions.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Aberdeen

JANUARY 22, 2019

They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. This includes a targeting solution , an engagement / personalization solution, and a conversion solution.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Albacross

NOVEMBER 10, 2020

Once your teams are aboard the revenue train, you need to start finding ways to optimize the ways you’re capturing existing demand. Because there’s only so much demand you can drive with the budget you have, right? That starts with capturing unidentified demand. What does that mean for sales reps? Your team will love you for it.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Sales Qualified Leads Digital Marketing Funnels 52

SalesIntel

JUNE 23, 2023

As a CMO, I’ve seen the impact of quality data on a business’s growth and trajectory. Defining and Targeting Your ICP: With ZoomInfo, you face constraints in accessing and utilizing your entire ICP account list. Welcome to the fascinating world of B2B data! So what does this look like?

CMO 94

CMO Jigsaw Ideal Customer Profiles Zoominfo 94

Aberdeen

JANUARY 16, 2019

Buyer intent data captures the online research behavior of actual buyers on actual purchasing journeys, It a determines a purchase intent signal through the hubbub of normal internet activity. Aberdeen’s buyer intent data has been proven up to 91% accurate in blind tests by clients, and it is highly targeted.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

Buyer intent data captures the online research behavior of actual buyers on actual purchasing journeys. It a determines a purchase intent signal through the hubbub of normal internet activity. Let’s add “homepage hyper-personalization” to the list.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

KoMarketing Associates

SEPTEMBER 23, 2020

Depending on different data inputs and intent signals, marketing automation systems can achieve that long-sought ideal: the right message to the right person at the right time. So a CMO will see a slightly different (but still complementary) message than what a marketing manager will see.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

DemandBase

AUGUST 18, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. After ABM, your costs decrease as you see higher conversion rates from target accounts. After ABM, you’re running high-value offers to your target accounts.

Account Based Marketing 115

Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

6sense

DECEMBER 10, 2021

CMO Casey Carey shared how Kazoo reimagined its demand-capture strategy to drive significantly higher account engagement, conversions, and win rates. 6sense orchestration (for account targeted advertising/email). The data is leveraged via… . Increase sales efficiency. Why 6sense? Open rates” became engagement.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

DemandBase

JULY 21, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. Re-Selecting Target Accounts to Find People Who Are In-Market. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

JUNE 2, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target Delivering value through your message. Re-Selecting Target Accounts. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Valasys

SEPTEMBER 25, 2019

According to Mark Nardone, Executive VP for PAN Communications, content syndication should help the brands reach their target audiences & he quotes the obligations for the same as follows: “If you’re spending time and resources to create content on your owned channels, why not syndicate it elsewhere to expand your reach?

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

The ABM Agency

APRIL 30, 2023

Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Heinz Marketing

APRIL 30, 2018

We got demand generation marketers who are thinking in terms of campaigns and channels, and there’s usually a marketing operations team that is focused on the data and analytics. I think for CMOs coming from demand background there is less of a disconnect. Matt Heinz: I think you’re absolutely right.

Sales Management 60

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 60