Onalytica B2B

JANUARY 8, 2019

I also began working with CRM systems to enable database marketing efforts and lead results analytics. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Customer Experience Matrix

DECEMBER 22, 2010

The enterprise market involves unified systems sold at the CEO, CFO, CIO and CMO levels, whereas marketing automation has been sold largely to email and Web marketers within marketing departments. The existence of C-level buyers for marketing systems is not yet proven, and I remain a bit of a skeptic.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Marketing Insider Group

JANUARY 24, 2013

Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Author of Twitter Marketing for Dummies, Branding Yourself and Social CRM.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Justin Gray , the CMO of LeadMD claims that, “Our definition of account-based marketing is just good marketing. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Vidyard

NOVEMBER 2, 2017

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard. Video is Becoming More Integrated with Business Systems.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

chiefmartech

APRIL 4, 2017

We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. Some clients had lead and opportunity management processes that required them to customize the data models and functionality in their CRMs.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Allocadia

JUNE 7, 2019

Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. As with every release we do at Allocadia, we want to give the CMO confidence, regardless where a team is located or the product line they are responsible for.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. As with every release we do at Allocadia, we want to give the CMO confidence, regardless where a team is located or the product line they are responsible for.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Vidyard

NOVEMBER 2, 2017

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. This is a common theme in sales and marketing automation, CRM implementation being another good example.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Heinz Marketing

MARCH 1, 2021

This week’s show is called “ Business Activity vs Lead Generation – Where True Demand Comes From ” with Justin Shriber , CMO at people.ai. And then last week I wasn’t on this, but a friend of mine who is a CMO at a company here in Seattle, we had a lot of snow here in Seattle. Think of auto-populated CRM as a result.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Vidyard

APRIL 27, 2015

Through integrations with popular marketing automation platforms like Marketo, Eloqua, ExactTarget and others, Vidyard is able to identify individual viewers, track their unique viewing activities and tie their interactions with video content to other demand generation activities like webinars, whitepapers, newsletters and more.

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Leadspace

JANUARY 17, 2017

Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. They could be the CEO or CMO – but they could just as easily be a junior intern or a janitor. Known 1st Party Behavioral: People visiting your website who have also filled out a web form online.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Hubspot

OCTOBER 13, 2014

Oracle buying Vitrue and Eloqua for $1.2B. Microsoft buying Marketing Pilot and Netbreeze to bolster Dynamics CRM. CMOs complete 57% of their research before contacting agencies. From CIO to CMO buyer. A major shift in mindset is required for IT resellers to reach their new buyer persona -- the CMO.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

chiefmartech

DECEMBER 6, 2015

We see this with the leading CRM, CMS, and marketing automation (MAP) brands today. Adobe Experience Manager, Oracle Eloqua, Salesforce CRM). They come in through a different mental door into the CMO’s office, but they effectively compete with marketing technology vendors through a different category lens.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. A signup form embedded on your site, landing page, email, or chat widget automatically records the data users enter and sends it to a customer relationship management system (CRM) where the data is made usable. shares Jean-Baptiste Bouvier , Co-founder and CMO at Monisnap.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SnapApp

APRIL 4, 2018

Orbit Media | Co-founder and CMO. . . In order to do that, I pull lead data from the CRM and analyze the quality of the lead as indicated by the sales rep. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Triblio | CMO. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Heinz Marketing

MAY 7, 2018

Store those interactions in almost like a Google Analytics style database, so you can really have that full anonymous visitor view, and we’re an Eloqua shop, so Eloqua provides us a GUID which is essentially a cookie ID, that’s associated to all those interactions. She’s the CMO of Tableau.

Top of Funnel 42

Top of Funnel Work Management Marketing Management Lead Ranking 42

Marketing Insider Group

JULY 28, 2011

Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc. Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. Jonathan Becher is EVP and acting CMO at my employer SAP.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Social Media: Social media platforms generate massive amounts of user-generated content.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

LeadSloth

JANUARY 12, 2010

Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. Steve Woods , CTO, Eloqua. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. Erik Bower , Co-founder, Marketbright.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

The Effective Marketer

FEBRUARY 16, 2011

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

OutboundView

SEPTEMBER 20, 2018

If you’re responsible for budget allocation across sales or marketing (Head of Sales or CMO), this guide is for you. A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

6sense

AUGUST 24, 2017

I’ve not only worked alongside Jason, Sanjay and Kyle Christensen, our new CMO, at Responsys, but I’ve also witnessed Viral and Amanda in action and knew they had the technical chops to sustain and extend the market momentum they had already achieved for 6sense.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48

SnapApp

DECEMBER 14, 2016

We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Salesforce released Einstein which uses AI to make their CRM smarter. The trend has been amping up for a number of years now, and according to CMO magazine, it continues to grow. SnapApp is positioned well for this.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Metadata

FEBRUARY 16, 2021

Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. And also, we’ve got Udi Ledergore, who is the CMO of Gong for about the past four years, VPs of marketing, other kind of technology companies before there. He founded Eloqua.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52