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Why you don’t need a CMO… yet

Martech

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 110
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Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

Marketing Insider Group

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

. @ B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency.

Twitter 100
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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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Actifio: The Customer, The Team, and the March Against Phillip

SWZD

This was one fascinating anecdote from our conversation with Peter Ross , Vice President of Marketing at Actifio. Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. He moved from the agency side to working directly at EMC in B2B Tech marketing. About Actifio.

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The New Big Role: Marketing Technologist

GreenRope

A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology. According to a Gartner Research study, CMO’s will be spending more on technology than the CIO’s by 2017. Why is this role so important?

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The New Big Role: Marketing Technologist

GreenRope

A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology. According to a Gartner Research study, CMO’s will be spending more on technology than the CIO’s by 2017. Why is this role so important?