Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Terminus

JULY 18, 2017

What are the components of a good account-based marketing campaign? Our CMO and Co-Founder Sangram Vajre first wrote about account-based marketing plays in his 2016 book Account-Based Marketing for Dummies. (As Driving event registration with help from Sales. ABM Campaigns vs. ABM Plays.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

Golden Spiral

JANUARY 7, 2021

32% of event organizers believe value can not be delivered in a virtual environment. 32% of event organizers don’t have the technological infrastructure to run events properly. Organizations hosting virtual events found that 45% of registrants attend live. All Content Was Recorded and Made Available.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Vidyard

JULY 9, 2020

It takes a serious and well-considered startup marketing strategy. Contents 1. Your Startup Marketing Strategy Primer 2. Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

It takes a serious and well-considered startup marketing strategy. Contents 1. Your Startup Marketing Strategy Primer 2. Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65