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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Statistics include: • 16.5% Statistics include: • 16.5%

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What is the Number One Strategy for Effective B2B Lead Generation?

KEO Marketing

When we study the results from businesses that create email marketing programs, the answer is that email marketing draws the most leads. Source: Forrester Research). Here are a few statistics: 81% of shoppers conduct online research before making big purchases. Source: Demand Metric). Source: iMedia Connection).

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Your Leads Are Annoyed With You: Here's Why [Data]

Hubspot

Check out the SlideShare and statistics below to learn more. Source: Lead Response Management Study ). Source: Lead Response Management Study ). Source: Forrester Research ). Personalised emails improve clickthrough rates by 14% and conversion rates by 10%. Lead Nurturing. Source: InsideSales.com ).

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. The welcome email.