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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Statistics include: • 16.5%

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What is the Number One Strategy for Effective B2B Lead Generation?

KEO Marketing

Source: Forrester Research). Here are a few statistics: 81% of shoppers conduct online research before making big purchases. The first position on Google search results on desktop has a 34.36% clickthrough rate. The first position in Google search results on mobile has a 31.35% clickthrough rate. Source: Demand Metric).

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Your Leads Are Annoyed With You: Here's Why [Data]

Hubspot

Check out the SlideShare and statistics below to learn more. Source: Forrester Research ). Personalised emails improve clickthrough rates by 14% and conversion rates by 10%. You might think that mind games are just another part of the job, but we want to show you the data behind why these games will make you lose leads.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. The welcome email.

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An Overview of Video Email Marketing and How to Do It

SendX

If this anecdotal example won't suffice for you to believe in me, maybe a report from Forrester Research will. The Forrester report says that when you use videos in your email marketing campaigns, you can achieve an absurd 200-300% Clickthrough Rate increase.