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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The data is a couple of years old but still valid. Statistics include: • 16.5%

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

Marketers are blindly shifting their ad budgets into digital ad formats that are seeing lower and lower response rates. Forrester ). million people and resulted in 416,000 clickthroughs at an >8% CTR. But as some ad man once told me “we count what we catch not what we spill.” Display ads account for a mere 0.9

Banners 100