Banners Have 99 Problems And A Click Ain’t One
Marketing Insider Group
JULY 21, 2015
Marketers are blindly shifting their ad budgets into digital ad formats that are seeing lower and lower response rates. Forrester ). million people and resulted in 416,000 clickthroughs at an >8% CTR. But as some ad man once told me “we count what we catch not what we spill.” DoubleClick ). eMarketer ).
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