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How to Perfectly Manage a PPC Campaign [Template]

Hubspot

Identify, build, or refine your campaign's landing pages. Attaching un-engaging landing pages -- or a homepage that generates no leads -- to the campaign. They contain helpful tips and FAQs. Before we actually do anything with this template, it's important we're all on the same page about PPC campaign structure.

PPC 101
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What Is List Segmentation? [FAQs]

Hubspot

The well-designed landing pages with attractive CTAs. For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below. For instance, a HubSpot study shows that targeting emails to certain buyer personas increases email clickthrough rates 16%.

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How to Run an A/B Test [FAQs]

Hubspot

It''s a kind of experiment that shows two different versions of one piece of content (such as a landing page, email, or call-to-action) to two similarly sized audiences to see which one performs better. If you''re a HubSpot Enterprise customer who is following along with our example, you can use these instructions.

FAQ 28
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What Is a Call-to-Action? [FAQs]

Hubspot

A Specific Page (Ideally a Landing Page) Aligned With One Stage in the Sales Cycle: A CTA is most effective if people are taken to a dedicated landing page after clicking it, rather than a random page on your website. Make sure the CTA explicitly tells them what they’re getting in exchange for their click.

FAQ 28
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How Even YOU Can Master PPC Campaign Management [TEMPLATE]

Hubspot

Any red markers you see in the top corners of the cells contain helpful tips and FAQs -- if you ever forget what a cell is used for, those are good reminders. Before we actually do anything with this template, it's important we're all on the same page about PPC campaign structure. Step 2: Identify Your Landing Pages.

PPC 28
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The Complete Guide to Lifecycle Marketing

Hubspot

Some engagement strategies include: Design engaging landing pages that are simple to navigate. Save time with HubSpot's Marketing Automation Software. Set up easy-to-use support options like live chat, messaging, FAQ pages, or troubleshooting forums. Video demos to showcase the features of your product or service.

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How to Get More People to Register for Your Next Event

Hubspot

According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Click on the image below to see an example of a video HubSpot has done with our INBOUND presenter, Martha Stewart.

FAQ 28