Metadata

OCTOBER 6, 2021

You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. Most-used CTAs for lead generation. 46% also used “Learn More” for lead gen—but be careful to set clear expectations.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. Most-used CTAs for lead generation. 46% also used “Learn More” for lead gen—but be careful to set clear expectations.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Hubspot

JUNE 8, 2017

Improve clickthrough rate. And clickthrough data revealed that less than 5% of subscribers had visited the subscription preferences page to date. Clickthrough & Open Rate. clickthrough rates, respectively. Takeaway: The clickthrough rate for the new email fell a little short of its Daily and Weekly predecessors.

Email Marketing 74

Email Marketing Hubspot Clickthrough Lead Ranking 74

Hubspot

FEBRUARY 23, 2019

Curated Collection Post. Year after year, marketers cite lead generation as one of their top content marketing goals for the year. If you want to succeed at lead gen, then you need content offers -- like ebooks -- to help you get there. List-Based Post. SlideShare Presentation Post. Newsjacking Post. 5 Ebook Templates.

Template 78

Template Top of Funnel Planning Work Management 78

Hubspot

MARCH 21, 2016

To conquer lead gen, I mastered ebook production. Curated Collection Post. Year after year, marketers cite lead generation as one of their top content marketing goals for the year. If you want to succeed at lead gen, then you need content offers -- like ebooks -- to help you get there. List-Based Post.

Template 28

Template Planning Content Marketing Work Management 28

Vidyard

MAY 13, 2020

It’s the place you get to curate the videos, images, and descriptions visitors see. Clickthrough rate (CTR). YouTube can be a big revenue or lead-gen opportunity—if you go into it knowing what you want to accomplish. A well-curated, purpose-driven channel can educate prospects and customers about what you offer.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

It’s the place you get to curate the videos, images, and descriptions visitors see. Clicks Clickthrough rate (CTR) View rate Watch time Average watch time For some big media brands, the goal is exposure, in which case watch time and average watch time are the most important metrics. Contents 1. What Are the Benefits of YouTube Video?

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65