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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

It’s the place you get to curate the videos, images, and descriptions visitors see. YouTube Ads pricing varies based on how in-demand the topic or keywords are, cost-per-click ads can be as little as $0.10 USD per action and as high as several dollars. Clickthrough rate (CTR). Contents 1. Watch time.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

It’s the place you get to curate the videos, images, and descriptions visitors see. YouTube Ads pricing varies based on how in-demand the topic or keywords are, cost-per-click ads can be as little as $0.10 USD per action and as high as several dollars. Contents 1. What Are the Benefits of YouTube Video?

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