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How to Get Smart About Retargeting Ads

Sharpspring

cost-per-mille (CPM), 5.2% This may not sound terrible, but once you consider the actual revenue generated by those conversions, the costs may be quite steep compared to the payoff — especially for high-ticket or niche items, where you already face conversion challenges. Cross-industry averages are $1.03

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data. The CTA can be almost anything, but commonly used calls to action include Buy Now, Sign Up, Download, Get Started, and Read More. What is Cost Per Completed View Advertising?

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The Scoop on Facebook Mobile Ads: Are They Working? [Data]

Hubspot

We filled you in on that as well, which indicated that mobile-only ads were generating 13X more clicks than Facebook's desktop ads. Ecommerce website Fab (a client of Nanigans), saw a 5X better return on its Mobile App-Install ads than any other mobile app download ad it placed on other networks, including Google and Yahoo!

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.

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A Simple Breakdown of All Your Facebook Advertising Options

Hubspot

From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. Facebook will try to pull material from the URL you have typed in and generate an ad. Again, Facebook will generate ad copy for you, so you'll need to change that to reflect something more appropriate.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Call-to-Action (CTA): Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

To learn how to make display advertising actually work for you, download our free guide here. The process of getting your advertisement on a website fell back on a direct sales process between the advertiser and the website owner where ad space could be purchased on a cost-per-thousand basis. What Is Display Advertising?