Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). Average Cost-per-Action (CPA). for display ads.

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

AUGUST 19, 2013

In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. Quality Score lowers your CPA, too. I just want to know the top one or two levers I can pull to make a difference!".

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

QuanticMind

OCTOBER 24, 2017

If a large number of new customers visit in a few days after a click, this metric will show a higher correlation than visits that take place months after a click. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS).

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

SnapApp

APRIL 4, 2018

While correlation does not always equal causation, the connection isn't hard to argue. Email open and clickthrough rates. Email Clickthrough % (as a grade of topic depth, content format). Cost-per-acquisition (CPA, ideally under target $). As the old saying goes, “if you measure it, you can manage it”. MQL-->SAL %.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107