Smashmouth Marketing

APRIL 22, 2010

Did the email sent result in a clickthrough? Measure what you can measure - If you can't wait a year to measure revenue impact, measure tangible results: Did the introductory meeting result in a second meeting? React - Make that adjustment -- but adjust, don't start and stop.

Lead Gen 100

Lead Gen Campaigns Clickthrough Budget Programs 100

Smashmouth Marketing

MARCH 6, 2009

jillkonrath : Video in newsletters increases clickthroughs by 40% - per Mark Wilson, VP, Corp. ForceBrain : #Sales20 - "When the tide goes out, you know whose been swimming naked!" Warren Buffet. karlgoldfield : #sales20 is apparently being blocked by twitter we want to Tweet. Mktg at Sybase. That's an eye opener!

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MARCH 19, 2009

Warren Buffet karlgoldfield : #sales20 is apparently being blocked by twitter we want to Tweet jillkonrath : Video in newsletters increases clickthroughs by 40% - per Mark Wilson, VP, Corp. Mktg at Sybase. That's an eye opener! but your data is hours old.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

DECEMBER 26, 2008

Of course I do, but we either get to it or we don't and if we do, we may find something worth a retweet or a clickthrough or a reply. The law of large numbers means that there will be something of value in the volume. I don't consider Volume Tweets to be Spam. Spam Tweets: We all see these too.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

DECEMBER 20, 2008

Of course I do, but we either get to it or we don't and if we do, we may find something worth a retweet or a clickthrough or a reply. The law of large numbers means that there will be something of value in the volume. I don't consider Volume Tweets to be Spam. Spam Tweets: We all see these too.

Social Media 100

Social Media CAN-SPAM Media Twitter 100