Litmus

JUNE 8, 2021

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Is the open rate dead?

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.

Privacy Protection 89

Privacy Protection Privacy Open Rate Deliverability 89

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” I don’t get a bonus on opens.

Open Rate 123

Open Rate Email Marketing Planning Click Rate 123

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

Martech

SEPTEMBER 22, 2021

Fast forward to now, at our recent MarTech conference, and it seemed that CDPs were mentioned in actionable ways by marketers in almost every session. iOS 15 and letting go of open rates. It’s a day of rejoicing for those like Ryan who have advised marketers for years not to over-value the open rate. Read more here.

Marketing Automation Services 105

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 105

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates. That’s what we want.”

Open Rate 104

Open Rate Click Rate Paid Search Agency Privacy Protection 104

Martech

SEPTEMBER 30, 2021

Online charitable retailer Greatergood.com introduced click-to-give micro-donations over two decades ago. In the click-to-give model, users click a (virtual) button for their charity of choice and an advertiser or sponsor donates to the specified charity. Did you think open rates would drop? Chris Wood, Editor.

Multi-Touch Attribution 73

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 73